Disbursement Satisfaction Report – October 2019

ADOPTION CURVES TELL THE STORY OF INNOVATION.

They provide insights into how long it takes innovations to reach critical mass, or if such innovations ever will. Adoption curves also offer glimpses into the external factors that might accelerate adoption or give it a boost. Smartphones provide one example. Examining their implementation in the United States reveals that the iPhone’s 2007 introduction was an important milestone in moving all smartphones’ adoption curves up and to the right.

It was ultimately the launch of Apple’s App Store in 2008 — and the widespread availability of 4G networks that came shortly afterward — that made smartphones faster and easier for consumers to use, and inspired developers to create more apps for Apple and Android devices. The convergence of all three factors helped a critical mass of consumers and developers shift smartphones’ adoption curves much more sharply upward.

The results of the 2019 Disbursement Satisfaction Index show a similar pattern for instant payments — disbursements that are immediately available and safe to spend.1 Consumers’ instant payments adoption has increased nearly fourfold over the past three years, with 42 percent reporting they received at least one such payment this year compared to the 11 percent who said the same in 2017.

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