Forrester Study: Payment Methods to Satisfy Modern Customers

Businesses today are under more pressure than ever to transform digitally. To compete in the age of the customer, your firm must become a digital business; you must enhance your digital customer experience to be customer-centric while also overhauling your operations and systems to drive more agility and efficiency. For financial leaders, this includes how you pay or disburse monies owed to your customers. Waiting days to get paid or receive monies owed is no longer acceptable when consumers can do so many things instantly: make a purchase, order and receive food on demand, or call for a ride. Expectations are rapidly evolving and legacy B2C disbursement methods are failing to meet the needs of today’s modern customers. Financial and technology professionals need to come together to find ways to implement new technology and services, such as instant payments (defined as: payments made instantly or in real-time to an account or card chosen by your customer where funds are immediately available and safe to spend), to enhance their customer experiences (CX) and to better grow, serve, and retain increasingly demanding customers.

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